New 2024 Toyota Prius Prime in Morrow, GA

SE

^{Starting MSRP*:} $32,675^*

• Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
• Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
• Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
• Fuel Economy: 52/51/52/127 MPG/MPGe 2024 EPA-estimated mileage. Actual mileage will vary.

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2023 Prius Prime SE Key Features
• Highlighted Features:
• Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
• Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA) *
• Safe Exit Assist *
• 20.3 cu. ft. of cargo space with seats up *
• Wireless Apple CarPlay® * compatible
• Wireless Android Auto™ * compatible
• Integrated backup camera display *
• 8.0-in. Toyota Audio Multimedia display
• 60/40 split fold-down rear seats with center armrest
• LED Daytime Running Lights (DRL) with on/off feature
• Single-zone climate control system with pollen filtration
• Hill Start Assist Control (HAC) *
• 17-in. alloy wheels with wheel covers
• Available Front and Rear Parking Assist with Automatic Braking (PA w/AB) *


• Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off; Heated power outside mirrors with folding feature; 17-in. alloy wheels with wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light

XSE

^{Starting MSRP*:} $35,925^*

• Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
• Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
• Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
• Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.

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2023 Prius Prime XSE Key Features
• Highlighted Features:
• Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
• 19-in. alloy wheels and 195/50R19 tires
• SofTex®-trimmed * front seats with 8-way power-adjustable driver’s seat
• Qi-compatible wireless smartphone charging * with charge indicator light
• Wireless Apple CarPlay® * compatible
• Wireless Android Auto™ * compatible
• Front and Rear Parking Assist with Automatic Braking (PA w/AB) *
• Heated front seats
• Auto-dimming rearview mirror with HomeLink® *
• Digital Key * capability (requires Remote Connect trial * * or subscription; 1-year trial included)
• Available fixed glass roof
• Available 12.3-in. Toyota Audio Multimedia display


• Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light

XSE Premium

^{Starting MSRP*:} $39,370^*

• Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
• Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
• Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
• Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.

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• View Key Features
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2023 Prius Prime XSE Premium Key Features
• Interior Features:
• Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
• Digital Key * capability (requires Remote Connect trial * * or subscription; 1-year trial included)
• Driver’s seat with memory function with two settings
• 12.3-in. Toyota Audio Multimedia display
• 8-speaker JBL® * Premium Audio including amplifier
• Wireless Apple CarPlay® * compatible
• Wireless Android Auto™ * compatible
• Fixed glass roof
• Power liftback
• Heated and ventilated front seats
• Available Advanced Technology Package
• Available digital rearview mirror
• Available solar charging roof
• Available heated rear seats


• Exterior Features: Fixed glass roof; Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light